From June, 2017

Agri Data Ownership: Do farmers own the data generated on farm?

With the advent of precision agriculture, there is a lot of data created on farm. By logic or by law, farmer should own the data generated on the farm. To avail the services of other stakeholders like machinery provider, input suppliers, precision equipment suppliers and others, farmer has to supply (or upload) data in digital…

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Fresh-cut produce journey from farm to fork

Effects are causes. Rewards for superior out-turn in the market motivates a grower for consistent improvement in quality. Fresh produce industry could enter into a virtuous cycle of improvement if positive experiences of consumers are monetized and invested back into the supply chain. We have traced the journey of fresh-cut produce from the grower’s farm…