With the advent of precision agriculture, there is a lot of data created on farm. By logic or by law, farmer should own the data generated on the farm. To avail the services of other stakeholders like machinery provider, input suppliers, precision equipment suppliers and others, farmer has to supply (or upload) data in digital…… Continue reading Agri Data Ownership: Do farmers own the data generated on farm?
Situation 1: General variety produced by small scale unorganised farmers. This can result in plentiful supply and lean demand. plentiful demand and lean supply. Glut in supply, crash the prices and low production results in lower income for the producers respectively in the above two scenarios. Situation 2: Specific varieties grown by a farmer and…… Continue reading Applying concept of Intellectual Property Rights (IPR) to balance demand & supply in agriculture
Effects are causes. Rewards for superior out-turn in the market motivates a grower for consistent improvement in quality. Fresh produce industry could enter into a virtuous cycle of improvement if positive experiences of consumers are monetized and invested back into the supply chain. We have traced the journey of fresh-cut produce from the grower’s farm…… Continue reading Fresh-cut produce journey from farm to fork