Fresh-cut produce journey from farm to fork

Effects are causes. Rewards for superior out-turn in the market motivates a grower for consistent improvement in quality. Fresh produce industry could enter into a virtuous cycle of improvement if positive experiences of consumers are monetized and invested back into the supply chain. We have traced the journey of fresh-cut produce from the grower’s farm…

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Factory Farming – A glimpse of future of agriculture

Farming is going to be the next Manufacturing. Farms, are becoming more like factories: tightly controlled operations for turning out reliable products, immune as far as possible from the vagaries of nature. By 2050, the planet’s population is likely to rise to 9.7 billion, a rise of 2 billion from now. Along with increase in…

Fair Trade: A relentless idealism or a way of creating sustainable agri value chain?

Fair trade, a popular concept among consumers in western Europe and the US, ensures everyone involved in the making of a product is fairly paid; there is no child labour or forced labour; there is gender equality; and there are no damages to the environment. Understanding the concept: The movement was born out of concerns…

Do you know what you eat? Transparency for consumers is an attractive rallying-cry.

European food manufacturers did nothing so dreadful when they sold horse as beef in burgers and lasagne. Horsemeat is not dangerous and had been a part of a lot of Italian and Chinese gourmets. Yum Brands, owner of KFC restaurants, the largest chain in China by sales, found this to be true that the chicken…

Well, now we know what not to do. Makers and sellers of processed food are under pressure

“Well, now we know what not to do.” After decades of rising sales and high popularity, makers and sellers of processed food are under pressure. Stringent regulations, negative media campaigns, declining popularity, shrinking margins and consolidation are the trending words in the food processing industry. What’s the way out for Big Food companies?  Solution 1 (Consolidation…

Business Failures – Investigating 10 major reasons of failure in food processing

When it comes to business, food processing seems to be an obvious choice for most of the entrepreneurs. There could be a considerable number of reasons for this apparent choice. Some of the prominent ones could be: Our exposure to a range of food available in our vicinity and our food consumption habits. Media speaks…

Food Recall – Managing crisis without losing credibility?

Food recalls are a series of corrective actions that remove potentially unsafe products from the distribution channel, store shelves and consumers’ kitchen to prevent public health. The priority of food manufacturers and processors is to produce food economically and efficiently, they do have strong reasons to produce safe food. Losses due to lost revenue in…