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Fresh-cut produce journey from farm to fork

Effects are causes. Rewards for superior out-turn in the market motivates a grower for consistent improvement in quality. Fresh produce industry could enter into a virtuous cycle of improvement if positive experiences of consumers are monetized and invested back into the supply chain. We have traced the journey of fresh-cut produce from the grower’s farm…

Factory Farming – A glimpse of future of agriculture

Farming is going to be the next Manufacturing. Farms, are becoming more like factories: tightly controlled operations for turning out reliable products, immune as far as possible from the vagaries of nature. By 2050, the planet’s population is likely to rise to 9.7 billion, a rise of 2 billion from now. Along with increase in…

Well, now we know what not to do. Makers and sellers of processed food are under pressure

“Well, now we know what not to do.” After decades of rising sales and high popularity, makers and sellers of processed food are under pressure. Stringent regulations, negative media campaigns, declining popularity, shrinking margins and consolidation are the trending words in the food processing industry. What’s the way out for Big Food companies?  Solution 1 (Consolidation…

Food Recall – Managing crisis without losing credibility?

Food recalls are a series of corrective actions that remove potentially unsafe products from the distribution channel, store shelves and consumers’ kitchen to prevent public health. The priority of food manufacturers and processors is to produce food economically and efficiently, they do have strong reasons to produce safe food. Losses due to lost revenue in…

Agri Data Ownership: Do farmers own the data generated on farm?

With the advent of precision agriculture, there is a lot of data created on farm. By logic or by law, farmer should own the data generated on the farm. To avail the services of other stakeholders like machinery provider, input suppliers, precision equipment suppliers and others, farmer has to supply (or upload) data in digital…