Farming is going to be the next Manufacturing. Farms, are becoming more like factories: tightly controlled operations for turning out reliable products, immune as far as possible from the vagaries of nature.
Fair trade, a popular concept among consumers in western Europe and the US, ensures everyone involved in the making of a product is fairly paid; there is no child labour or forced labour; there is gender equality; and there are no damages to the environment.
European food manufacturers did nothing so dreadful when they sold horse as beef in burgers and lasagne. Horsemeat is not dangerous and had been a part of a lot of Italian and Chinese gourmets.
“Well, now we know what not to do.” After decades of rising sales and high popularity, makers and sellers of processed food are under pressure. Stringent regulations, negative media campaigns, declining popularity, shrinking margins and consolidation are the trending words in the food processing industry.
When it comes to business, food processing seems to be an obvious choice for most of the entrepreneurs. There could be a considerable number of reasons for this apparent choice. Some of the prominent ones could be:
Food recalls are a series of corrective actions that remove potentially unsafe products from the distribution channel, store shelves and consumers’ kitchen to prevent public health.
Food waste has huge potential for value-added ingredients. Traditionally waste products are seen as a bad thing in terms of sustainability and environmental impact along with high costs for removal or treatment. New technologies are opening up big potential for the extraction of value-added ingredients from food production and processing wastes.
With the advent of precision agriculture, there is a lot of data created on farm. By logic or by law, farmer should own the data generated on the farm. To avail the services of other stakeholders like machinery provider, input suppliers, precision equipment suppliers and others, farmer has to supply (or upload) data in digital form.
General variety produced by small scale unorganised farmers. This can result in
- plentiful supply and lean demand.
- plentiful demand and lean supply.
Effects are causes. Rewards for superior out-turn in the market motivates a grower for consistent improvement in quality. Fresh produce industry could enter into a virtuous cycle of improvement if positive experiences of consumers are monetized and invested back into the supply chain.