Fair Trade: A relentless idealism or a way of creating sustainable agri value chain?

Fair trade, a popular concept among consumers in western Europe and the US, ensures everyone involved in the making of a product is fairly paid; there is no child labour or forced labour; there is gender equality; and there are no damages to the environment. Understanding the concept: The movement was born out of concerns…… Continue reading Fair Trade: A relentless idealism or a way of creating sustainable agri value chain?

Do you know what you eat? Transparency for consumers is an attractive rallying-cry.

European food manufacturers did nothing so dreadful when they sold horse as beef in burgers and lasagne. Horsemeat is not dangerous and had been a part of a lot of Italian and Chinese gourmets. Yum Brands, owner of KFC restaurants, the largest chain in China by sales, found this to be true that the chicken…… Continue reading Do you know what you eat? Transparency for consumers is an attractive rallying-cry.

Food Recall – Managing crisis without losing credibility?

Food recalls are a series of corrective actions that remove potentially unsafe products from the distribution channel, store shelves and consumers’ kitchen to prevent public health. The priority of food manufacturers and processors is to produce food economically and efficiently, they do have strong reasons to produce safe food. Losses due to lost revenue in…… Continue reading Food Recall – Managing crisis without losing credibility?