Fair Trade: A relentless idealism or a way of creating sustainable agri value chain?

Fair trade, a popular concept among consumers in western Europe and the US, ensures everyone involved in the making of a product is fairly paid; there is no child labour or forced labour; there is gender equality; and there are no damages to the environment.

Balancing the demand and supply in agriculture

Applying concept of Intellectual Property Rights (IPR) to balance demand & supply in agriculture

Situation 1:

General variety produced by small scale unorganised farmers. This can result in

  • plentiful supply and lean demand.
  • plentiful demand and lean supply.