Do you know what you eat? Transparency for consumers is an attractive rallying-cry.

European food manufacturers did nothing so dreadful when they sold horse as beef in burgers and lasagne. Horsemeat is not dangerous and had been a part of a lot of Italian and Chinese gourmets.

Food Recall – Managing crisis without losing credibility?

Food recalls are a series of corrective actions that remove potentially unsafe products from the distribution channel, store shelves and consumers’ kitchen to prevent public health.